Last Updated: September 22, 2026
Proficonlabs Private Limited (\\\"Proficonlabs\\\", \\\"Simpo.ai\\\", \\\"Simpo\\\", \\\"we\\\", \\\"our\\\", or \\\"us\\\") respects your privacy and is committed to protecting the personal information that we process through the Simpo platform, applications, websites, and related services.
This Privacy Policy explains what information we collect, how we use it, how it may be shared, how it is protected, how long it is retained, and the choices available to users.
Simpo.ai is an AI-powered business operating platform that provides tools including CRM, website management, ecommerce, marketing, communication, meetings, automation, analytics, and other business-management functionality.
1. Information We Collect
Depending on the Simpo services you use, we may process the following categories of information.
Account and Profile Information
We may collect information provided when you create or manage a Simpo account, including:
* Name
* Email address
* Phone number
* Business or organisation name
* Profile information
* Account preferences
* Authentication and account identifiers
Business Information
When using Simpo, users may provide information relating to their organisation, including:
* Business details
* Employees and staff information
* Leads and customer information
* CRM records
* Products and services
* Orders and transactions
* Meetings and appointments
* Marketing information
* Communication records
The exact information processed depends on the Simpo products and features enabled by the user or their organisation.
Technical and Usage Information:
We may automatically collect certain technical information necessary to operate and secure the service, such as:
* Device and browser information
* IP address
* Login activity
* Application logs
* Error logs
* Feature usage information
* Security and authentication events
This information is used for security, troubleshooting, service reliability, analytics, and improvement of Simpo's functionality.
2. Google Account and Google Workspace Data
Simpo allows users to connect supported Google services to enable integrations such as Google Calendar and Google Meet.
Google data is accessed only after the user explicitly connects their Google account and grants the requested permissions through Google's OAuth consent process.
Depending on the Google integrations enabled by the user and permissions granted, Simpo may access the following information.
Google Account Information
Simpo may access basic Google account information such as:
* Name
* Email address
* Google account identifier
* Profile information made available through the permissions granted by the user
This information is used to identify the connected Google account and provide the requested integration.
Google Calendar Data
When a user enables Google Calendar integration, Simpo may access information necessary to provide calendar and meeting functionality, including:
* Calendar information
* Calendar events
* Event title and description
* Event start and end times
* Event attendees
* Event status
* Conference or Google Meet information associated with an event
Simpo may create, read, update, or delete calendar events only when required to provide calendar and meeting functionality requested by the user.
For example, when a user creates a meeting through Simpo, Simpo may create a corresponding Google Calendar event and Google Meet conference using the connected Google account.
Google Meet Data
When Google Meet functionality is enabled and the user has granted the applicable permissions, Simpo may access information associated with meetings necessary to provide the requested meeting functionality.
Depending on the permissions granted and features enabled, this may include:
* Google Meet conference information
* Meeting identifiers
* Meeting participants or attendance information
* Meeting records
* Meeting artefacts or recordings when expressly authorised and supported by the user's Google Workspace account
Simpo accesses this information only for user-facing meeting features provided within Simpo.
Google Drive Data
If a feature requires Google Drive access, such as retrieving a Google Meet recording stored in Google Drive, Simpo will access only the Drive data necessary to provide that specific feature and only after the user has granted the required permission.
Simpo does not access unrelated Google Drive files.
If Google Drive access is not enabled for an organisation or user, Simpo does not access that user's Google Drive data.
3. How We Use Google User Data
Information obtained from Google APIs is used only to provide or improve user-facing functionality requested by the user.
For example, Google data may be used to:
* Connect a user's Google account with Simpo
* Synchronise meetings and calendar events
* Create Google Calendar events
* Generate or associate Google Meet conference links
* Update or cancel meetings when requested by the user
* Display relevant meeting and calendar information within Simpo
* Retrieve meeting information or recordings when specifically authorised
* Maintain the functionality and reliability of the Google integration
* Troubleshoot problems with integrations
* Protect users and the platform against security threats or abuse
Simpo does not use Google user data for unrelated purposes.
4. Google API Services User Data Policy and Limited Use
Simpo's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
Information received through Google Workspace APIs is used only to provide or improve user-facing Simpo functionality for which the user granted access.
Simpo does not sell Google user data.
Simpo does not use Google user data for targeted advertising, personalised advertising, retargeting, interest-based advertising, credit-worthiness determination, lending purposes, or sale to data brokers or information resellers.
Artificial Intelligence and Machine Learning:
Although Simpo provides AI-powered functionality, information received from Google Workspace APIs is not used to develop, train, or improve generalized or non-personalized artificial intelligence or machine-learning models.
Google Workspace user data will only be processed as necessary to provide user-facing features authorised by the user and in accordance with Google's applicable Limited Use requirements.
5. Sharing and Disclosure of Information
We do not sell personal information or Google user data.
Information may be shared only when necessary for legitimate purposes such as:
* Providing functionality requested by the user
* Working with infrastructure, hosting, security, communications, or technology providers necessary to operate Simpo
* Detecting or preventing fraud, security incidents, abuse, or technical issues
* Complying with applicable laws, regulations, legal processes, or lawful governmental requests
* Protecting the rights, safety, and security of Simpo, our users, or others
* A corporate transaction such as a merger, acquisition, or sale of assets, subject to applicable legal and user-consent requirements
Service providers that process information on our behalf are required to handle information appropriately and only for the purposes for which it was provided.
Google user data is not transferred to third parties for advertising, data brokerage, information resale, credit assessment, or generalized AI/ML model training.
6. Storage and Security
We take reasonable administrative, organisational, and technical measures designed to protect information against unauthorised access, alteration, loss, disclosure, or destruction.
These measures may include:
* Encrypted network communication
* Access controls
* Authentication and authorisation controls
* Secure credential and token storage
* Restricted internal access
* Application and infrastructure monitoring
* Logging and security controls
* Regular maintenance and security updates
OAuth access credentials and tokens are accessible only to systems and personnel requiring them to operate the relevant integration.
No method of electronic transmission or storage can guarantee absolute security, but we continuously work to maintain appropriate safeguards.
7. Data Retention
We retain personal information only for as long as reasonably necessary to provide the services requested by the user, operate our business, comply with legal obligations, resolve disputes, maintain security, and enforce agreements.
Google user data and OAuth credentials are retained only for as long as required to provide the Google integration requested by the user.
When information is no longer required for the purposes described in this Privacy Policy, it will be deleted, anonymised, or otherwise handled in accordance with applicable legal and operational requirements.
8. Data Deletion
Users may request deletion of their personal information and connected Google data by contacting Simpo support.
Users may also disconnect their Google account from Simpo. When an integration is disconnected, Simpo stops requesting new data from that Google account except where retention is legally required.
Deletion requests can be submitted to:
[support@simpo.ai](mailto:support@simpo.ai)
When a valid deletion request is received, we will delete or anonymise eligible data in accordance with applicable laws and our legitimate legal and security obligations.
Certain information may need to be retained where required by law, security requirements, fraud-prevention obligations, financial recordkeeping requirements, or the establishment or defence of legal claims.
9. Managing or Revoking Google Access
Users remain in control of their connection between Simpo and their Google account.
Users may:
* Disconnect their Google account from within Simpo where the option is available
* Revoke Simpo's access through their Google Account security and third-party application settings
* Contact Simpo support to request removal of stored Google integration data
Revoking access prevents Simpo from obtaining new information through the revoked Google permissions.
10. OAuth Permissions
Simpo requests only Google OAuth permissions that are necessary to provide the functionality selected by the user.
We do not request access to Google data solely for potential future functionality.
Where practical, permissions are requested when the corresponding integration or feature is enabled so that users can understand why the permission is required.
11. Cookies and Similar Technologies
Our websites and applications may use cookies or similar technologies for functionality including:
* User authentication
* Session management
* Security
* User preferences
* Product analytics
* Service reliability
Users may control cookies through their browser settings, although disabling certain cookies may affect application functionality.
12. Children's Privacy
Simpo is intended primarily for businesses and professional users and is not designed as a service directed toward children under the age required to independently consent to the processing of personal information under applicable law.
We do not knowingly collect personal information from children in violation of applicable law.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our services, integrations, legal requirements, or data-handling practices.
When material changes affect how Google user data or other personal information is processed, we will provide appropriate notice and obtain additional consent where required.
The latest version of this Privacy Policy will always be available on this page and will include the date it was last updated.
14. Contact Us
If you have questions about this Privacy Policy, your information, or a data deletion request, please contact:
Proficonlabs Private Limited
The 27/A, Jayabheri Enclave
Hyderabad, Telangana, India
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